Nielsen has pulled Paramount’s data from their Media Information Tape, “a service provided to advertising agencies that acts as a one-stop shop to view ratings and check them against their ad ...
The fall belonged to 98.5 The Sports Hub in the Nielsen Audio ratings, with its morning program — and to a lesser degree, rival sports station WEEI’s — putting up particularly impressive ...
In November, the Media Rating Council approved Nielsen's integration of first-party live streaming data into its national panel-based TV measurement, an approach first deployed with Amazon's Thursday ...
An estimated 24.6 million television viewers watched President Donald Trump’s second inauguration, the smallest audience for the quadrennial ceremony since Barack Obama’s second inauguration in 2013.
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