Chinese fragrance brands from Melt Season to Cottee captivated Paris, redefining global perfumery with storytelling, cultural ...

Scale transforms brands into generic alternatives, eroding emotional connection and desirability as expanded distribution ...

Despite 1880’s collapse, private clubs across Asia are thriving, offering luxury brands access to HNWIs pivoting from ...

Maison’s ‘garden factory’ in Tuscany unites craftsmanship, renewable energy, and wellbeing, making the Galleria bag a conscious luxury icon.

From lychee wines to blueberry sparklers, ‘baijiu’ makers are diversifying beyond their core business as 70% of young Chinese ...

Country’s wealthy are trading visible status symbols for hyper-personalized wellness, elite education consulting, and ...

Ex-Dior designer Kim Jones joins Bosideng sub-brand Areal. After decades of fashion plays, can the Chinese downjacket giant ...

From Nike’s viral installation to On Running’s grassroots court renovations with Roger Federer, premium brands are turning ...

The Louis Vuitton City Guide is no longer just cultural marketing — it has become one of the brand’s most valuable IPs and a ...

National carrier’s fashion debut at Riyadh Fashion Week signals Saudi Arabia’s cultural shift from pilgrimage focus to ...

Personal care giant adds Creed, Gucci, Bottega Veneta, and Balenciaga to its portfolio, unlocking fragrance potential in ...

From Godmode’s global debut to China’s ‘otome’ game collabs, the fusion of gaming and beauty is redefining how brands connect ...