Luxury watch prices are surging under new tariffs, sending buyers to the booming secondary market where brands like Cartier and Omega trade 30%-40% below retail.

Chinese fragrance brands from Melt Season to Cottee captivated Paris, redefining global perfumery with storytelling, cultural ...

From lychee wines to blueberry sparklers, ‘baijiu’ makers are diversifying beyond their core business as 70% of young Chinese ...

Scale transforms brands into generic alternatives, eroding emotional connection and desirability as expanded distribution ...

Country’s wealthy are trading visible status symbols for hyper-personalized wellness, elite education consulting, and ...

Maison’s ‘garden factory’ in Tuscany unites craftsmanship, renewable energy, and wellbeing, making the Galleria bag a conscious luxury icon.

Ex-Dior designer Kim Jones joins Bosideng sub-brand Areal. After decades of fashion plays, can the Chinese downjacket giant ...

Japan’s luxury boom, once powered by a weak yen and tourist splurges, is shifting to more selective, value-driven spending by ...

From Nike’s viral installation to On Running’s grassroots court renovations with Roger Federer, premium brands are turning ...

The Louis Vuitton City Guide is no longer just cultural marketing — it has become one of the brand’s most valuable IPs and a ...

From Godmode’s global debut to China’s ‘otome’ game collabs, the fusion of gaming and beauty is redefining how brands connect ...

Personal care giant adds Creed, Gucci, Bottega Veneta, and Balenciaga to its portfolio, unlocking fragrance potential in ...