From Burberry admitting its marketing errors to the realisation of the AI revolution, it’s been a busy week. Here is my take.

Sainsbury’s, Aldi and M&S Food are all strong contenders in the Christmas ad race, with M&S clothing and home coming in as ...

John Lewis put its products, flagship store and a family focus at the heart of its Christmas ad, which has seen its best ...

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...

While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

The heritage luxury brand says it is heading back to its “original purpose and values” to regain market share.

Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...