At a recent taping at AT&T’s El Segundo studios, the Toyota Feature segment was devoted to bass fishing champion Kristine ...

Having just turned 20 years old, USC star JuJu Watkins continues to add to her already remarkable list of accomplishments ...

Keeping Track is hosted by Roison McGettigan, Alysia Montano, and Molly Huddle, three Olympic runners and moms who tell the ...

The Women’s Africa Cup of Nations, which is currently in full, enthusiastic swing in Morocco, is breaking similar records.

Not only are more people watching women’s sports, but more events are also being shown on national television. According to ...

Caitlin Clark's breakout success in 2024 led to four million more viewers to the WNBA finals compared the NBA finals.

Beauty Brands Are Investing In the WNBA and NWSL not only because it's profitable but because of it's viewership.

USA TODAY sports columnist Christine Brennan chronicles the explosive growth of Caitlin Clark's popularity in her new book ...

Now that the spotlight's on the WNBA All-Star game, the fresh Unrivaled league seized the moment to drop some exciting and historic news for college athletes in the NIL era. Last s ...

Television viewership of Euros group-stage matches has nearly doubled from the 2022 iteration of the tournament, Fox ...

Portland’s love for women’s sports isn’t just a slogan -- it’s a movement. And this summer, that movement takes center stage ...