U.S. Internet advertising surged 33 percent in 2004 to a record $9.6 billion, surpassing levels seen during the early Web boom, and will grow at a similar rate in 2005, according to data released ...
Competition for selling vans and sports utility vehicles helped boost U.S. ad spending in 2004, with top automakers shelling out marketing dollars at a faster rate than nearly any other industry, ...
Despite the slow economic growth worldwide, higher ad rates per country and a precipitous decline in the U.S. dollar combined to boost media spending by the Top 100 global marketers in 2003 by 11.6% - ...
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