Segment sells a namesake customer data platform that companies can use to collect all the data about their own customer interactions and from there send that data to any marketing or business tool ...

Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

The data problem Twilio-owned Segment aims to solve, although vitally important, isn't considered sexy, says Peter Reinhardt, CEO of Twilio-Segment.

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...

The next frontier of pricing is not just smarter algorithms—it’s smarter connections between people, data and value.

Data platform and warehouse users can now drive more effective marketing campaigns with real-time insights from Twilio Segment's customer profiles ...

Forbes Advisor has researched the best customer data platforms on the market today to help you find the right solution to attract and retain high-value customers.

The Army is looking to industry for tech tools that will help segment data and ensure only the most important information takes up valuable bandwidth.