In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the ...

Navigating the complex landscape of contemporary marketing, I've often grappled with a compelling yet elusive challenge: quantifying the value of emotion in branding. As a chief marketing officer, my ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains timeless: persuasion. From traditional billboards to TikTok ads, the ability to ...

Almost every day we are reminded that our world, its people, and its creatures need our help. The charities and cause organizations whose missions are to meet these needs reach out to attract our ...