Instrumental music, once relegated to being a background sound for certain activities, has evolved to become a key element of ...

Slowed and reverb and lo-fi hip-hop share some distinct similarities, with both subgenres birthing their own subcultures online, and becoming the soundtrack to Generation Z. On TikTok, the hashtag for ...

A new Google Magenta project (created by an intern!) lets you mix lo-fi, hip-hop music tracks to build a custom music room in your browser, with no musical ability required. Magenta is designed to use ...

A grainy camcorder reveals dark corners where ghosts (or worse, people) hide, ready to pounce. A soft, analogue aesthetic creates the intimacy between story and viewer—we are there, behind a veil of ...

If there is one thing that marketers and consumers alike agree is that we are living in the age of ad ubiquity. Marketers have uncountable tools to track, map, analyse and target consumers almost ...