The purse is basically an avatar accessory, as it holds no value or transferability outside of Roblox’s digital world.

A Gucci bag has sold on the Roblox marketplace for more than the price of the bag’s real world equivalent. Read More: ‘El Paso, Elsewhere’ is ‘Max Payne’ with break-up trauma – and it ...

A collaboration between luxury fashion house Gucci and online platform Roblox represents a new era of virtual-real world interplay.

Inside Roblox ‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world. Available for only one hour on May 17 as part of the Italian House’s ...