Sprite returns to street culture roots with new global platform spanning music, basketball, live experiences, and product innovation.

To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

Sprite has unveiled a new global brand platform, "It’s that fresh", as it looks to deepen its foothold in street culture and strengthen relevance among Gen Z consumers.

AIR Music Technology Sprite: What is it? Recent plugin effects are certainly breaking the mould in terms of how they look and sound. Many newer titles from the likes of Baby Audio, Sound Device ...

The iconic ‘Lymon’ is back. If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda ...

Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand's recently launched global ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Sprite, a Coca-Cola brand, is bringing back its ...

The new look is a return to Sprite's Lymon symbol, an asset strongly associated with the brand. Of course, it's had a ...

Sprite has released its first music video and a new TV spot, both starring rapper Vince Staples. The Sprite-sponsored music video, now on VEVO, features “Rain Come ...

With the help of fans, Sprite® and Uproxx connected rising star Moxie Knox and a crowdsourced group of emerging creatives to bring to life a music video for her self-love-anthem “Love Me Right.” ...

Sprite might not look that complex, but that is its strength. What’s more, it really can be as varied as you wish it to be; just dial in, tweak, mix and move on. No overall bypass option. Can’t change ...