Welcome to Week Three of the US vs. Google ad tech antitrust trial. Google started calling its witnesses on Monday, including ...

Imagine the potential for conducting geo experiments using ZIP codes instead of Nielsen’s Designated Market Areas.

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

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Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

Randomized controlled trials are the best source of evidence of cause-and-effect relationships, including advertising’s ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Here are a few of the most notable quotables from the first two weeks of the Google ad tech antitrust trial in Virginia.