The Fall-Winter 2025 edition of Paris Fashion Week is underway, with infectious energy and eye-catching looks seen both on and off the runways. At the nine-day event, running until March 11, high-wattage shows staged by the world’s biggest brands,
Louis Vuitton's choice of makeup artist Pat McGrath shows "their aim to excellence and innovation in [the] newly introduced product line,” one expert said.
French fashion house Louis Vuitton has announced its first foray into make-up in the form of La Beauté, a luxury cosmetics line set to launch later this year. The news comes alongside the exciting revelation that renowned make-up artist, Dame Pat McGrath, will be heading up the launch, working with the brand as its cosmetics creative director.
The luxury house has tapped makeup artist Pat McGrath for its first-ever cosmetics play. It enters a crowded market.
Louis Vuitton announced that they will be launching their beauty brand, La Beauté Louis Vuitton, this Fall, with celebrity makeup artist Pat McGrath overseeing cosmetics.