In the early 1920s, Gaston-Louis Vuitton, the third generation to helm his family’s French luxury brand, was deeply enmeshed in the emergent design style of the moment, Art Deco. As such, he began collaborating with Pierre Legrain,

A self-proclaimed “Goodwill addict” sees another shopper snag a rare Louis Vuitton bag and asks to put it on her TikTok page. The woman keeps a tight grip on her find, sparking debate in the comments.

The Mythica collection unveiled in Marrakech, Morocco was not just a magnificent display of heavyweight stones and opulent design, but also a masterclass in VIP entertainment and branding.

Unsure where to begin in a city as vast and overwhelming as New York? Planning the perfect romantic escape or girls trip? Louis Vuitton simplifies travel with its iconic City Guides, covering 43 premier destinations.

Stars including Ana de Armas, Léa Seydoux, Alicia Vikander and Shin Min-a were at the unveiling of the 110-piece line, arranged across 11 chapters.

Ana de Armas delivered a striking high-fashion moment in a plunging leather dress as she fronted Louis Vuitton’s latest high jewelry campaign. The actor embraced a bold yet refined look, pairing a daring fit with statement pieces from the fashion house’s Mythica collection.

Photo Courtesy of Louis Vuitton. The LV Buttersoft Sneaker, a classic Y2K-inspired silhouette, has been reimagined through an exclusive collaboration between Louis Vuitton Menswea

The “Mythica” collection was inspired by a journey of personal evolution, served by bold geometry and rare stones that included natural zircon, fluorescent diamonds and the rarest of rainbows.