LONDON, April 28 (Reuters) - Asda, Britain's No.2 supermarket group, has launched a price guarantee offering to refund shoppers the difference if they can find their groceries cheaper elsewhere, as it ...

Grocers Asda and Sainsbury’s have instantly hit back at rival Tesco’s new Price Promise promotion and questioned the quality of the UK’s largest grocer’s new marketing push. Asda will this week ...

Asda has put value at the centre of its Christmas advertising campaign as it bids to win shoppers from rivals. The ads, which run under the strapline, ‘You’re better off at Asda’ highlight Asda’s ...