Dive Brief: After teasing the upcoming launch of a label fronted by Jenna Ortega, Adidas has unveiled its first new line in 50 years: Adidas Sportswear, the brand announced on Thursday.; The label ...

Adidas launches digital products on Roblox The sportswear brand has opened virtual pop-up stores that carry licensed digital clothing and bespoke outfits for the platform. Published Dec. 11, 2023 ...

Adidas launches $160 Climacool Laced sneakers with adjustable laces, using 3D-printed lattice tech for breathable comfort and a better fit.

Adidas has released a new variant of its 3D-printed Climacool shoes with laces so you can adjust their fit and potentially ...

Adidas, a global leading sports brand, launched its latest innovative speed F50 work 'RADIANT BLAZE' on the 2nd. Created for the fastest and boldest player in line with modern soccer trends, the F50 ...

What if you knew that the shoes you were wearing on your morning run today might someday wind up on someone else’s feet instead of a landfill when you wear them out? Not through some donation ...

Adidas has introduced a new label to its brand stable - the first addition in 50 years. Dubbed Adidas Sportswear, the label is set to occupy the space between the brand's well-known Performance ...

PORTLAND, Ore. and OAKLAND, Calif., Oct. 7, 2021/ PRNewswire/-- Today, in a continuation of its ongoing mission to help End Plastic Waste, adidas has introduced its Choose to Give Back program ...

adidas Expands CONFIRMED App to Canada With New Content and Exclusive Products: The brand's digital hub for exclusive drops and elevated storytelling makes its way north.

Adidas has launched a new app. The company is saying that the app will be the "hub" of digital interaction with the brand. It's highly personalized, and it only surfaces and suggests things that ...

Adidas and Allbirds have collaborated yet again and they've created a running shoe with the lowest carbon footprint. The carbon-neutral Adizero x Allbirds 2.94 kg CO2e sneaker is a super ...

The desire to draw new customers comes as the brand tries to recover from its Yeezy fallout. The company resumed selling Yeezy products in May and later updated its guidance to reflect higher than ...