4 Things to Check Before Trusting MMM Numbers: When I Calculated Budget Allocation with Robyn, the Conclusions Differed from Bayesian MMM

Introduction"If you keep the total advertising budget the same but change the allocation, sales via advertising will increase ...
finance.biggo

Alan Dove and Angela Mingarelli: Bats Beat Cancer and Live 40 Years Because Evolution Gave Them a Viral Superpower — and the Price Was a Dangerous Protein

Two studies published in a single week are rewriting what scientists think they know about disease — one about where outbreaks get reported, and ...