An overview of approaches to maintaining brand consistency in international projects: standardization rules, organizational processes, and control of local adaptations in a multi-market environment.

Today, PR Newswire is introducing enhanced Brand Voice features, designed to provide customers with even more precise control over their content creation within the PR Newswire Amplify™ platform. This ...

Ulta is rolling out a wellness concept aimed at providing shoppers with expert guidance and education around wellness ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

Ahead of their Sundance debut, sibling directors Justen and Julien Turner opened up about the experiences that inspired their ...

Gender stereotyping or normalising verbal abuse or harassment falls short of the current standards for prohibited AI under ...

Cleaning cat litter can be a dirty business and, according to a new lawsuit, marketing litter boxes can be even dirtier. The maker of Meowant ...

Democrats should use the Jan. 30 funding deadline to demand a total freeze on ICE funding as a bridge to its eventual ...

Doing so going into and coming out of the Milan-Cortina Games can help boost the Paralympics heading into LA28, where those ...

The last two wins have underscored India’s changed philosophy in T20 batting. Hitting the opposition hardest in the Powerplay ...

As guests question whether dining out is worth the cost, many are spreading fewer visits across a broader set of dining ...

Crown Affair founder Dianna Cohen talks about the haircare brand's purpose and how the company has remained true to it five ...