An overview of approaches to maintaining brand consistency in international projects: standardization rules, organizational processes, and control of local adaptations in a multi-market environment.

With the Super Bowl and Olympics in close proximity, this February provides brands with a rare opportunity to capture ...

Today, PR Newswire is introducing enhanced Brand Voice features, designed to provide customers with even more precise control over their content creation within the PR Newswire Amplify™ platform. This ...

A harmless text message can quickly become expensive. Read this article to find out in which cases you should not respond.

We're very focused on how we show up in our retail partners, reflective of the consumer and of what that partner brings to ...

When handled strategically, controversy can amplify visibility, mobilize supporters and even strengthen commercial ...

Venelize de Lange from media update explores what declining trust in influencers reveals about changing consumer expectations ...

Actress Kamna Sharma donates her full brand ambassador earnings from Mahakaushal University to social welfare causes.

Lane Kiffin takes a subtle dig at YoungBoy Never Broke Again as he drops message for all college football athletes.

Great customer experience (CX) feels like one continuous conversation. This is the shift defining 2026 — real-time, ...

WWE Superstar Jade Cargill secured yet another win on this week’s episode of SmackDown. Shifting her focus right after the ...

Find out the behavioral science principles behind five billion-dollar brands, and how to apply them to market your business.