To maintain momentum, brands must focus on filling unmet needs and tapping into white space opportunities. “Innovation in the ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Bodycare is trending, so if ...

Discover the art of fragrance layering through my journey; from childhood memories to crafting your own signature scent.

We spoke with a Bona scent professional to uncover the most popular fragrances that consumers want in cleaning products.

Thank goodness the Gypsy Water perfume oil is so compact because this is the type of scent you’d want to carry to work, on ...

Want to smell "amazing" without anyone knowing your secret? Uncover the magic of musk perfumes. Find your perfect match, from powdery white to spicy red.

A classic example is Giorgio Armani Acqua di Giò, a timeless aquatic fragrance with Calabrian bergamot, neroli, green ...

Perfume Degradation. Perfume degradation starts the moment you open the box. Even though primarily decorative, perfume boxes ...

Shoppers are enamoured by the fragrance, calling it "elegant", "clean", and "captivating". On the Boots website, Daisy Dream Forever has earned an impressive 4.7 out of five star rating ...

First up is Lacura Sandalwood, which takes inspiration from Le Labo’s cult favourite, Santal 33. This fragrance is a blend of ...

The overarching theme is identical – a clean fragrance with a strong note of citrus at its heart. It smells like the aftermath of a really luxurious bath time, and is a brilliant scent for the ...