This July 4, our nation will celebrate 250 years of independence. For some individuals and entities, this is bad news, as a ...

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...

Coca-Cola is set to review its mammoth global media agency account, thought to be worth in the order of AU$7.5 billion. WPP ...

Coca-Cola has launched a global media review covering most of its top markets, setting up a battle between incumbent WPP Open ...

The push reflects a broader focus on resource allocation, which CFO John Murphy has described as a potential “secret sauce” ...

Vince Staples stars in an ad for a sneaker collaboration between Converse and Coca-Cola.

In contrast, the brand marketing team creates the conditions for any campaign’s success. Branding is advertising that relies ...

Baseball fans in Allentown will have a late night after storms delayed Saturday’s IronPigs game by more than two hours.

Major beverage brands are launching campaigns as official sponsors for the FIFA World Cup 2026, with Coca-Cola, Michelob ...

Inclusion and inspiration. Those two key tenets are at the core of the Coca-Cola Thank You Fund, which looks to empower young people through education and employability, while also supporting young ...

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like ...

A young woman has narrowly avoided going back into custody after admitting to a serious drug supply charge, after police ...