Apple plans to use Google’s Gemini artificial intelligence model to power its updated version of Siri, which is set to launch later this year, the two companies announced Monday.

Google's AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and ...

Ecommerce optimization is entering an agent-first era where schema, feeds, and authority decide inclusion in agent-mediated ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.