Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend ...

The article pays tribute to the late Piyush Pandey, a renowned adman credited with transforming India's advertising landscape ...

TikTok’s 2025 U.K. Ad Awards will be presented on November 13th in London. You can learn more about the awards and nominees here. "It’s depressing to think that’s what a lot of people's lives have ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Why even bother with creative? The big ad platforms all auto-generate ads now. Most ad viewers watch for only a second or two. Influencers will produce content for you. In this environment, creative ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

In a poignant loss for the creative world, legendary adman , who redefined Indian advertising with his storytelling genius, ...

Piyush Pandey, widely acclaimed as the man who changed India's advertising forever, died on Friday morning at the age of 70.

Anthony Edwards and Adidas are sending shots at the competitors with the help of legendary comedian Katt Williams.

Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University‘s purchase of the Creative Circus. VCU ...