Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish them from real results.

Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will indicate how much of the ...

The search giant's latest move lets people collapse sponsored results, with a catch that still guarantees exposure for ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...

Google is rolling out updates to Search and Discover that introduce AI-powered features, improved navigation, and a new ...

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers ...

Have you ever settled in for a movie night, only to be interrupted by an endless stream of ads on your favorite streaming platforms even though you are paying for a subscription? It’s frustrating, isn ...

Google is updating AI Mode to offer a more visual experience when searching for inspiration and shopping. AI Mode responses can now show images alongside text for a richer experience. Getting visual ...

Economists are famous for hedging their bets. Ask an economist a question, and they’ll usually respond with, “Well, it depends.” And when it comes to potential remedies in the Google ad tech antitrust ...