Artificial intelligence is already embedded in how many organizations operate and investigate. It speeds up document review, detects anomalies, ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

When you test your water, you are trying to answer a simple question: is it safe and what should you do next. Yet a single ...

Match Group reports Gen Z values true love more than any prior generation but only 55% feel ready for relationships, seeking ...

A new study links brain timing to body ownership, showing how alpha waves affect whether sight and touch feel self-related.

We tested popular wideband O₂ controllers against lab-grade equipment to see how accurate their lambda readings really are ...

More than half of U.S. adults believe President Donald Trump has “gone too far” in using the U.S. military to intervene in other countries, according to a new AP-NORC poll. The poll from The ...

Optimizing only for Automatic Speech Recognition (ASR) and Word Error Rate (WER) is insufficient for modern, interactive voice agents. Robust evaluation must measure ...

Two weeks ago, I made the case for specifying the global problems you wish to spend years on. Today I want to place these choices at the right altitude, because from arm’s length everything blurs and ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Every survey finding published by Pew Research ...