From a global clothing brand to our biggest bank, companies that don’t follow the rules on sending marketing spam to ...

Cold emails feel like talking to an empty room. You write a great message. You hit send. Then nothing happens. Your email sits in someone's Gmail inbox, ignored and forgotten. Here's what most people ...

There’s another dimension marketing leaders can’t ignore. Several recent studies have shown that consumers react negatively ...

A few years back, artificial intelligence was just a buzzword for tech geeks. But fast-forward to today, and it has become a hot topic for just about everyone—thanks in large part to ChatGPT. So, what ...

Whether you’re writing a founder-forward Substack or going for more classic email marketing, here’s how to get customers to click.

New company offers email strategy, copywriting, automation support, and Copy Clinic A.I. for women's health and ...

If your AI startup is just summarizing the internet, you have no moat. Your value lies in how you curate, verify and translate that data for a specific user’s needs. In the age of AI, “boring” things ...

With so many changes in how people communicate, the lead generation and conversion process seems daunting. But experts say ...

How do you scale marketing with a small team? Let AI do the heavy lifting. The deregulated energy market is confusing.

AI-generated messages are seen as more polished, but less trustworthy. Here’s how to make sure no one thinks you wrote that draft with ChatGPT. I can tell within two sentences if ChatGPT wrote your ...

For up-and-coming brand marketers, tools like Midjourney and Copilot are becoming core to testing creative ideas and turning ...