These simple-looking New Balance "Flagg Day" shirts will cost you $75. Never mind that the NBA Store is selling Cooper Flagg Dallas Mavericks replica jerseys for only $5 more.

New Balance is kicking off its Cooper Flagg branding effort with a launch as humble as the young star’s roots: a draft-day watch party in a tiny Maine school gymnasium. The 18-year-old phenom ...

(New Balance is even making Nokomis new basketball uniforms as part of Flagg’s deal.) The brand also worked with Maine’s state legislature to officially declare June 25, the first day of the ...

New Balance is going all in on the moment, dubbing today “Flagg Day,” complete with a merch drop. This continues New Balance’s endorsement strategy of quality over quantity: Coco Gauff.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own signature shoe?

Maine governor Janet Mills has declared Wednesday, June 25 as "Cooper Flagg Day" in honor of the former Duke star and presumptive No. 1 NBA draft pick, who was born and raised in the in-state town of ...

Flagg went on to say “Thank you to Governor Mills and New Balance for helping to reinforce my belief in the value of teamwork and that if you stick to something and keep working, you can make ...