Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history. Since the release of the Air Jordan sneakers in 1985 to Jordan's current role ...

All the players in the video are Nike-endorsed athletes. It was unclear whether the athletes were paid to participate or if it was a part of their contract. Nike did not immediately respond to a ...

By capitalizing on its apparel and footwear dominance, diversifying its athlete endorsements, and adapting its marketing strategies, Nike can chart a new course on the green, carving a successful ...

However, when athletes make poor off-field choices ... Once a celebrated sports icon and a major draw for brands like Nike, Lance Armstrong’s endorsement deals took a massive hit following ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement.

Nike set a new standard for athlete endorsements, signing Jordan — who had yet to play an NBA game — to a $2.5 million, five-year deal. Affleck told Variety that there is no actor portraying ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Nike hosted their latest Athlete Think Tank inviting 12 female sports influencers and athletes to participate in the ...

Featuring a vast collection of sports posters—everything from basketball and football to tennis and volleyball—the exhibit explores the role of superstar athlete endorsements in shaping the evolution ...