Business Wire optimizes your press release for maximum impact. Your release is more than just text; it includes photos, videos, logos, social media links, and essential company information. Explore ...

Lucas Downey is the co-founder of MoneyFlows, and an Investopedia Academy instructor. Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Press releases are a vital part of a company's communication strategy. Despite their importance, many businesses make mistakes when it comes to creating or issuing these messages. Sharing news through ...

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors.

A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments Think of a press release as your ticket to ...