Business owners must always consider strategies that improve revenues on existing products and diversify into new markets with existing or new products. A product diversification strategy provides ...

For a small business to succeed, it must offer products and services that provide superior benefits when customers compare them side-by-side to the benefits provided by competitors' products or ...

The book “The Strategy Dialogues,” by Dr. John Hillen, a member of Enlightenment Capital‘s advisory board and a previous Wash100 awardee, has reached the top of several Amazon best-seller lists, ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their latest article on finding the right mix for a product marketing strategy.

A 40-year-old marketing framework is no longer enough. Here's how to take your product positioning from static concept to ...

KARACHI, SINDH, PAKISTAN, November 2, 2022 /EINPresswire.com/ -- The new book “Digital Marketing: The Three Buckets,” written by Harris Siddiqui, is a welcome ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

How Brands Use De-Positioning to Outthink and Outmaneuver Their Competition NEW YORK CITY, NY / ACCESS Newswire / October 20, 2025 / Branding strategist and Fazer founder Todd Irwin announces the ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...