Being funny is good, right? Sometimes it is. Humor in marketing can grab attention and make your brand memorable. But there are also downsides to looking for laughs. If your jokes fall flat, you can ...

Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those ...

Apple is expanding its smartphone portfolio with a new model, the iPhone Air. Interim solution or future-proof series?

Business - Freemium is a business model and marketing tactic that has proven incredibly successful in lots of online spheres.

Functions of Online Automotive Information Platforms1. Automotive News: Online automotive information platforms report on ...

Since a large portion of the internet depends on AWS, the outage cascaded across major firms in disparate industries, leaving ...

As our homes are becoming as smart as our phones, the debate between cloud-based and local-based solutions for smart homes is more important than ever. It’s crucial to understand the implications of ...

Claudia Naisabwa explained when she intends to move out of her parents' house and shared the reasons she still lives with ...

There, I heard many fascinating talks, including one by Iskra Velichkova, senior director of marketing at PayPal and former head of brand marketing at Kleinanzeigen, and Burkhard Müller, CDO at ...

For retail investors, there are many pros and cons to balance. On the one hand, AppLovin's fundamentals are growing, with ...

An EU committee—the Internal Market and Consumer Protection Committee—today adopted a report by popular vote that encourages ...

There is no F.D.A.-approved testosterone product for women. Insurance won’t cover it. Many doctors won’t prescribe it. It’s ...