Auto marketers are moving from campaign-led to system-led growth, using first-party data, contextual AI, and full-funnel insights to drive performance and brand building, say marketers at the e4m Auto ...

Brands and agencies buying on Netflix just got sharper targeting. From Q2, advertisers will be able to purchase Netflix ...

Marketing departments have historically been the first and hardest hit when budget cuts come to the industry. As a former CEO explained it to me: The spends on a ...

We’re moving from campaigns you watch to campaigns you join,” explained Cyntia Leo, the brand’s head of brand marketing.

Auto marketers debated whether CTV and digital OOH are truly driving growth in Bharat, at the e4m Automotive Marketing Summit ...

AI has industrialised ad fraud, creating a harsh reminder that just because something "looks legit", doesn't mean it actually ...

Leader in cryptocurrency, Bitcoin, Ethereum, XRP, blockchain, DeFi, digital finance and Web 3.0 news with analysis, video and ...

Good afternoon, ladies and gentlemen, and welcome to the KinderCare Fourth Quarter 2025 Earnings Call. [Operator Instructions] This call is being recorded on Thursday, March 12, 2026. I would now like ...

Overview: Artificial intelligence is reshaping Google Ads and paid media by automating real-time bidding, audience targeting, and creative testing.AI-driven too ...

The bigger story for brokers and insurers is that this new wave of AI is no longer just chatbots answering simple questions, or helping staff draft emails. It is starting to resemble a ...