Data clean rooms provide an opportunity for marketers to start connecting the dots between ad exposure data and final ...

GenAI has made waves across every company, and marketing is one of the core disciplines navigating the choppy waters.

As consumers increasingly reach for better-for-you options, the beverage giant is entering a market dominated by brands like ...

I enjoyed the opportunity to participate in the Marketing Plan Career Development Event. This project gave us the unique ...

Google is testing a new "Advanced Plans" feature in its Reach Planner tool that automatically suggests optimal ad type ...

Product sales for the vaccine specialist Valneva reached €170m despite slow US sales of its chikungunya vaccine.

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Mostly sunny, with occasional high cloud. Light winds becoming northwesterly 15 to 20 km/h in the late afternoon then becoming light in the evening. Cloudy. Slight chance of a shower. Light winds ...