Growth marketing leader Angie Klein on how the telecom giant is redefining consumer engagement and implementing AI.

February is almost over, and Q2 is right around the corner. Set yourself up for future success by performing a marketing checkup — a review of your company’s marketing strategies and how they ...

Recent changes to the Google advertising landscape have left marketing professionals struggling to adapt. While certain integrations have been introduced to the Google My Business software suite, ...

Google's 'Advanced Plans' feature, in its Reach Planner tool, automatically suggests optimal ad type combinations and budget ...

Product sales for the vaccine specialist Valneva reached €170m despite slow US sales of its chikungunya vaccine.

Use these ChatGPT prompts to find your marketing sweet spot then double down for maximum impact. Your best results are a few ...

The team is also taping into that broad audience by not shying away from the big reunion that “Paradise” marks between Brown and “This Is Us” creator Dan Fogelman, even though the shows are from very ...

A plan by Gov. Ron DeSantis which critics warned ... based on what even those conducting the probe conceded relied on a “small sample size.” Under DeSantis’ proposed legislation, the only ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

Tourism Ireland recently announced details of its marketing strategy and plans to promote the island overseas, at a Dublin event that convened more than 500 tourism industry leaders from around ...