Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

Starbucks’ focus on employees becomes more apparent with its turnaround strategy, giving store managers a reason to cheer.

Restaurants are go-to meeting hubs for friends, family, and colleagues. But the side dish is that they’re quite difficult to ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Although anyone may apply for the full-time assistant store manager role, Starbucks wants to encourage its employees to put their best foot forward by supporting career growth and ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Why does a product priced at $29.99 feel like a better deal than one listed at $30.00? Or why do messages like “only a few left in stock” prompt people to buy faster than they planned? These aren't ...

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

On a rainy Tuesday afternoon, customers at a Starbucks outlet in Shanghai's Wujiaochang area were greeted with changes on the ...

Starbucks CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain's new ...