McDonald's optical illusion ads send subliminal messages on the dancefloor

The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on ...
Salon

Coca-Cola walks the MAHA tightrope

For decades, Americans who wanted cane-sugar Coke had to hunt for Mexican imports or hoard the special “Passover” batches that occasionally slipped into stores in the spring. So when Coca-Cola ...
CONTRACTOR

Reputation is Still the Best Advertising

Branding, name or icon recognition, is the “holy grail” of marketing in today’s advertising arena. I guess it has always been that way. The difference, today, is electronic devices and media ...
Tribune-Star

Coca-Cola advertising breaks race barrier

Coca-Cola (Coke) is arguably the most popular soda worldwide. Designed in Terre Haute in 1915 by the Root Glass Company, the Coca-Cola contour bottle is one of the most iconic and recognizable items ...
The Daily Dot

‘I know you can see it too’: Man buys a pack of granola bars from Costco. Then he takes a closer look at the ‘subliminal’ image on the packaging

A Costco customer believes that the bulk-retailer is using subliminal messaging to sell granola bars. Josh (@journeywithjosh) posted a TikTok photo slideshow that’s accrued over 25,000 views. In it, ...
The Daily Dot

‘Never buying again’: Expert warns against Coca-Cola after ‘falsely advertising’ Fairlife milk

TikToker Angela Kim (@thelawyerangela) is a lawyer who uses her TikTok platform to raise awareness about class action lawsuits. In a recently uploaded video, she warns viewers about a class action ...
Yahoo

Coca-Cola Collectibles That Shake Up the Resale Market

Some quintessential American brands continue to stand the test of time, and Coca-Cola is one of collectors' favorites. From metal advertising signs to old bottles, there's more than a century's worth ...
Marketing Dive

Zevia ribs Coke’s AI holiday ads in bigger push for brand awareness

Coke’s AI-generated holiday campaign caused a stir in the creative community — and provided a ripe target for competitors. Zevia, which markets zero-sugar drinks sweetened with stevia, is linking the ...
Wall Street Journal

AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway.

Three animated holiday ads from Coca-Cola had the advertising community up in arms last week. Their offense? They were generated by artificial intelligence—and look like it. Marketing professionals ...
The Columbian

Coca-Cola’s AI holiday ad sparks controversy

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...
The Spokesman-Review

Coca-Cola’s AI holiday ad sparks controversy for not being the ‘real thing’

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...
WSAZ

Coca-Cola faces backlash for AI holiday ads

(CNN) - Coca-Cola is getting something it didn’t want for the holidays: backlash. The soft drink company’s new holiday advertisements were made using artificial intelligence. There are three of them, ...