These days, it seems to be everywhere—from Trader Joe’s ube pancake and waffle mixes to Starbucks’ 2026 spring drink lineup.

Move over taro, we're ube-r excited to see this purple yam reach the Treasure Coast from the Philippines. Find this trending ...

These two roots are vibrantly purple and used to create eye-catching and delicious foods and drinks, but they aren't as ...

Ube, a fragrant purple yam from the Philippines, has officially hit the trendy mainstream. Here's what Filipino chefs in ...

Looking for thanksgiving recipes? Try this easy ube casserole recipe! A unique and delicious dessert option for your thanksgiving dinner.

Also known as purple sweet potatoes or purple yams, ube is a mildly sweet and starchy tuber native to Southeast Asia. It's a staple in the Philippines and Japan, but beloved throughout—and beyond—the ...

Brioche bread meets melty ice cream for a 2-ingredient dream combo ?✨ Easy and simple recipe by @eatsbyrachel ?

Meet the purple yam that's taking over social media.

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Dotdash Meredith Food Studios Also known as purple sweet potatoes or purple yams, ube is a mildly sweet and starchy tuber ...