Taken together, it’s likely that Netflix’s soaring valuation has already priced in outsized growth expectations stemming from ...

Google’s Performance Max campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format to the ...

CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.

YouTube is pushing into AI-driven advertising, claiming to be placing creators at the centre of the strategy as ad tools ...

“Combining our extensive reach and premium Hispanic audiences on OTT through Canela Audience Solutions with Pixability’s proprietary YouTube capabilities will enable us to reach bilingual and ...

Google is saddled with $3.9 billion in legal charges—including a $3.5 billion EU fine and roughly $400 million in other legal ...

On YouTube, you can have car channels that are incredbly niche, and only focus on the parts of the automotive universe you ...

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more ...

Celebrating its 20th anniversary, YouTube claims to be solidifying its position as a TV challenger, creator hub and “first ...

Instagram has been quietly testing skippable ads on Reels, as it continues to battle both Youtube and Tiktok for short-form ...

Streamers and broadcasters want to work with YouTube talent, while producers see it as a place to collaborate with content ...

The Google-owned platform was in the spotlight from the get-go, but is the landscape as one-sided as the MIP frenzy suggests?