Toyota has officially spun off Century as its new ultra-luxury, hand-built brand at the Japan Mobility Show 2025. Positioning ...

For half a century, the Toyota Century was the quietest luxury car in the world. It carried Japanese emperors, prime ...

TOYOTA Motor Corp. formally unveiled the next chapter of its most revered nameplate — the Century — during the opening of the Japan Mobility Show.

Very few outside of Japan might be familiar with the Toyota Century, a full-size saloon that has functioned as the ...

Some big changes are coming to the Toyota Century—namely, "Century" is being spun off into its own brand, meant to compete ...

Century is now a standalone brand set to challenge the luxury elite, while Lexus gains more freedom to create and innovate.

Toyota quietly launched a new ultra-luxury brand, Century, designed to take on Rolls-Royce and Bentley. It might be the boldest move the Japanese giant has ever made.

Toyota is stepping into the world of elite luxury with its all-new Century brand. The debut Century Coupe Concept blends ...

Toyota unveils the Century Coupe, a radical two-seat flagship marking Century’s debut as a standalone luxury brand targeting ...

Toyota Motor Corp. is making a bold leap upmarket with the official launch of its new Century brand, an ultra-luxury division ...

The Japanese giant is turning its fanciest nameplate into its own brand, and taking aim at the kings of the ultra-luxury ...

The Century nameplate will take its place atop the Toyota brand ladder as a new flagship luxury division above Lexus.