Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.
Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Mercedes kick off post-Lewis Hamilton era with new Adidas deal
Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Adidas enters F1 with Mercedes apparel deal
Off the track, we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans.” Mercedes F1 team
Mercedes Signs Game-changing Adidas Deal for 2025 Formula 1 Season post-Lewis Hamilton Transition
German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team
Adidas joins Mercedes-AMG PETRONAS F1 team in multi-year partnership for exclusive apparel
From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.
Mercedes and Adidas enter into “groundbreaking” apparel partnership deal
Mercedes has confirmed Adidas as an official team partner with the fashion brand signing a multi-year deal to provide kit for the entire squad. The announcement has been expected for some time since leaked images of Adidas-branded Mercedes clothing were spotted last year.
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Hamilton RECORD F1 title verdict given as Ferrari dream begins
Hamilton's mission is to win a world championship in his 40s, something that has not been done since Jack Brabham back in ...
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...
F1 Icon Tears into Elon Musk
Martin Burndle said he was tempted to leave X (formerly Twitter) for good after recent comments by Elon Musk, generating both praise and criticism.
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Sky Sports F1 legend issues fiery EXIT statement
Sky Sports Formula 1 legend Martin Brundle has threatened to leave a social media website in a fiery exit statement.
What Lewis Hamilton’s first weeks as a Ferrari Formula 1 driver will look like
The first time Hamilton dons the famous red Ferrari colors and gets behind the wheel of one of its F1 cars will be the moment ...
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...
Alpine Slammed In Cadillac F1 Warning From Jacques Villeneuve Ahead Of 2026 Entry
Cadillac's venture into Formula 1 racing has drawn much attention as the brand prepares to join the grid as the 11th team in 2026. Former F1 champion Jacques Vi ...
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How Much Lewis Hamilton Will Earn with Ferrari? Will the 7-time Formula One World Champion Overtake Max Verstappen to Become F1's Highest Paid Driver?
The 7-time World Champion, Lewis Hamilton, will rake in an enormous sum while representing Ferrari. The question is, will he ...