India is witnessing a surge in microdramas, 60-second reel-style episodes, attracting millions of viewers and transforming the country's entertainment landscape.

The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. We uncover the world of microdramas, a format that has 50 mn Indians bingeing on ...

Hooked in a minute: The rise of vertical dramas The plots are predictable – a disguised billionaire, boy-meets-girl, saas-bahu sagas – and high on melodrama. AISHWARYA KHOSLA uncovers the world of ...

A new wave of AI tools is beginning to rewrite the grammar of cinema. India, one of the world's most prolific film markets, ...

Tollywood is abuzz with the latest move from actor–producer Vishnu Manchu, who has just announced a groundbreaking ₹100 crore ...

Last week’s international headlines were dominated by Paramount, and the company followed up this week by confirming its deal ...

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Actor-producer Vishnu Manchu is making headlines once again, this time for a business move. The Kannappa actor has committed a Rs 100 crore investment to the emerging world of microdramas.

Producers must “pivot, change and adapt” to profit from the fast-growing creator economy before TV advertising money dries up ...

Following the success of his mythological film 'Kannappa', Vishnu Manchu is set to invest Rs. 100 crore in microdramas, ...

Vishnu Manchu, after the success of Kannappa, is investing Rs100 crore in microdramas: short, cinematic episodes for mobile ...