Sarandos said the sequence is the first GenAI final footage to appear on screen in a Netflix original series or film. AI has become a flashpoint in Hollywood since the labor unrest of 2023, which resulted in new guidelines for the use of the technology. The main concern is that AI could replace the work of humans.

Mark Douglas, MNTN CEO, joins 'The Exchange' to discuss Netflix post-earnings, its potential ad boost from AI and more.

Netflix uses AI to create VFX in 'El Eternauta,' finishing scenes 10x faster. Execs say it boosts creativity, but Hollywood is cautious.

It’s been nearly five years in the making, but the live-action Assassin’s Creed series at Netflix is finally greenlit with Roberto Patino ( Westworld, Sons of Anarchy) and David Wiener ( Halo, The Killing) as creators, showrunners and executive producers, The Hollywood Reporter has learned.

Netflix has used generative AI in one of its shows for the first time in a move to help make “cheaper” and “better” films and TV series.

As part of Netflix's latest earnings briefing, co-CEO, president, and director Greg Peters commented on Netflix's vision for gaming, saying Netflix's investment thus far has been relatively small in comparison to the money it puts into film, TV, and live sports programming. The opportunity to grow is significant, he said.

Netflix's distribution deal with TF1 will be an "an opportunity to learn" and use new livestreaming and ad tech, Co-CEO Greg Peters said Thursday.

Netflix has confirmed it is moving forward with a live-action adaptation of the hugely popular video game series Assassin's Creed