Mattel has issued an apology following a packaging mistake directing customers to a pornographic website. The toy maker’s new ...

Heineken USA has appointed Alison Payne as its new chief marketing officer, the brewer announced today. Payne, who will ...

But for “Wicked,” which is based on the popular Broadway show adapted from Gregory Maguire’s 1995 novel of the same name, there is a danger of oversaturation from brand partnerships leading to ...

The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.

Some companies are consolidating or curtailing employee resource groups as they dial back DEI, which may impact their marketing.