Managing and nurturing increasingly important influencer relationships can drive sales as well as awareness and consideration ...

With AI on the rise, office hours declining and highly talented professionals competing for jobs, promotions and clients, ...

Storytelling was central to many of our Top 5 campaigns this week. In some cases, the stories were literal—a New York hospital’s telling of a patient’s survival story, for example, or a New Zealand ...

More than a dozen executives at indie shops including W+K and Mischief USA share their advice and success stories.

Lionsgate has big ambitions to apply generative AI in its work, but familiar critics have emerged after the studio’s ...

Pinterest says that shopping on its platform “can be an exhilarating experience.” And Lincoln Motor Company shows off the ...

Brands must engage with the Hispanic community in a sincere and continuous manner to foster brand growth and to create a ...

The Neymarc brothers directed ‘Breakthrough,’ illustrating how those struggling with traumatic events can transform and grow ...

Quantcast executives joined Ad Age’s Small Agency Conference to explore how new data strategies can help make small agencies ...

After collaborating with TombrasNiña, the winery decided to put French astronomer Amélie Le Français de La Lande on the label, according to Inés Mastrogiacomo, marketing manager at Bodega Dante Robino ...

Warren Buffett once famously said, “Price is what you pay. Value is what you get.” So why has it been so historically ...

Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...