Managing and nurturing increasingly important influencer relationships can drive sales as well as awareness and consideration ...

More than a dozen executives at indie shops including W+K and Mischief USA share their advice and success stories.

Lionsgate has big ambitions to apply generative AI in its work, but familiar critics have emerged after the studio’s ...

Storytelling was central to many of our Top 5 campaigns this week. In some cases, the stories were literal—a New York hospital’s telling of a patient’s survival story, for example, or a New Zealand ...

Disney is calling “bank” on its advertising shot for the upcoming WNBA Finals. The Mouse House, which has the broadcast ...

Brands must engage with the Hispanic community in a sincere and continuous manner to foster brand growth and to create a ...

Pinterest says that shopping on its platform “can be an exhilarating experience.” And Lincoln Motor Company shows off the ...

Warren Buffett once famously said, “Price is what you pay. Value is what you get.” So why has it been so historically ...

On the heels of “Brat Summer,” Duolingo recruited more than 20 employees to don masks of mascot Duo at the opening night of ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Angel Reese scores a new endorsement deal and Shogun wins big—plus, why it was a bad week for Tupperware, Home Depot and ...

Molson Coors, Ford, Lowe’s and other companies have stopped participating in the Human Rights Campaign Corporate Equality ...