Survey of 375 senior marketers and agency leaders across nine markets finds 55% of agencies say clients prioritise activation, while only 9% measure beyond six months ...

Authority says institute took credit for candidates who only enrolled for mock interviews; notes repeat violation after Rs 7 lakh penalty linked to UPSC 2022 ads ...

Metro Brands Limited has appointed Harshvardhan Chauhan, an industry veteran with over 18 years of experience as its new Chief Marketing Officer and Senior Management Personnel ...

Mahindra Insurance Brokers CEO to step down on April 30 and take charge from May 1, subject to regulatory approvals. Harshal Shah, Chief Marketing Officer, Asia, Manulife, will also serve as the Manul ...

Beacon Live is structured to provide touring and promotions services across comedy, music, and emerging performance formats ...

The new reference interconnect offer (RIO) released last week carries more big-ticket regional general entertainment channels into a higher MRP band ...

Founder says advantage is shifting from software to models trained on proprietary data; pitches India-built vertical models atop frontier AI ...

Rubeena Singh, Managing Director, NP Digital India, writes on how generative engine optimisation is reshaping search, trust and brand authority in the AI-driven discovery era ...

Company ties up with Story TV for micro-drama formats, steps up foreign-language dubbing partnerships, and begins monetising ...

Britannia Jim Jam and Jim Jam Pops packs feature Marvel characters including Captain America, Thor and Iron Man, supported by ...

JioStar vice chairman says AI can enable segmentation, dynamic pricing and new value pools, but structural constraints still ...

The broadcaster links a DPO’s eligibility to timely submission of qualifying reports and compliance with LCN rank ...