Sustainable production is an obligation, not an option. At a time when many businesses, governments, and citizens are ...

The UAE Media Council has signed a cooperation agreement with IMI to train and recruit national talents with new ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in October 2024.

Google’s Basel Hijazi tals about time, spend, and moment, and the power of leveraging AI to connect with the Saudi consumer.

OOH advertising overcomes barriers. Billboards are seen by everyone, making them a powerful tool for reaching a diverse ...

OOH creates a sense of repetition at every stage of the purchase journey, from awareness to conversion, the brand has a ...

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing ...

Performance marketing often prioritises immediate conversions, which can sometimes hinder long-term brand building and ...

AHOY’s Jithin Shams explains how experiential marketing through brand experiences makes long-lasting consumer engagement with ...