Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai ...

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust ...

A new campaign for Buz, a leading audio based social app leverages celebrities from across key Southeast Asian markets to ...

A report by the World Federation of Advertisers and MediaSense reveals that 75% of major global brands plan to change how ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with ...

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

The South America-based network can truly call itself global if it’s able to win over Asian clients with its 'borderline cult ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...

A creative, a client and a planner walked into a bar… and then they lost their nerve and forgot that it pays to be funny.