Instead of marketing trends, let's talk about what we need from leaders in 2025-not just strategies or tools but the qualities that truly matter ...

While everyone is fixated on prescriptive, generative and agentic flavors of artificial intelligence, the executive CRM vendor panel brought together for the CRM Playaz 'What is CRM in 2025' series, ...

Brightcove's partnership with brings video capabilities to Acquia's digital asset management platform and Drupal CMS.

2X, a marketing-as-a-service firm, has acquired Intelligent Demand (ID), a B2B growth strategy and execution firm. Financial terms of the deal were not disclosed.

Button, a mobile commerce optimization solutions provider, has partnered with The Shelf Influencer Marketing Agency, combining its deeplinking and attribution technology with The Shelf's expertise in ...

Grammarly, an artificial intelligence-powered writing assistant, will acquire productivity platform provider Coda and name Coda's CEO and co-founder, Shishir Mehrotra, as its new CEO. Financial terms ...

Squad, an influencer marketing solutions provider, today launched its Sponsor button on Famous Birthdays that will revolutionize how brands and agencies collaborate with internet personalities on ...

EDO, a TV outcomes company, and DoubleVerify, providers of a platform for digital media measurement, data, and analytics, are partnering to deliver artificial intelligence-powered optimization for ...

Perion Network, a technology provider connecting advertisers to consumers across digital channels, has integrated Experian's identity graph into its solutions, advancing its cross-channel and ...

LinkedIn today launched Companies Hub in Campaign Manager to help B2B marketers learn how companies are engaging with their brands on LinkedIn. With Companies Hub, B2B marketers can target buyers by ...