Clarifiez votre stratégie marketing et obtenez des résultats percutants en naviguant dans le chaos grâce aux informations fondées sur les données du rapport annuel sur le marketing 2025 de Nielsen.

Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on ...

Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, 2025 – Nielsen, a global leader in audience measur ...